Users will soon have a new feature that permits them to lessen the quantity of artificial intelligence-produced videos appearing in their timelines. This initiative comes as the platform disclosed that it now features more than 1 thousand million content made with AI.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a widespread release. This development coincides with a increase in content created by AI, fueled by new content generation software.
The Broader AI Trend
Recent reports that approximately a tenth of the quickest rising video streams on another major platform only show content made by AI. A considerable share of this material is classified as low-quality AI content, a term for inferior, mass-produced content that is typically absurd or dreamlike.
Our research shows that a lot of users appreciate content produced via AI tools, ranging from AI artwork to science explainers, and we aim to offer the community the power to adjust the amount of that, according to their own likes,” said a spokesperson.
Scale of AI Content
TikTok shared that there are presently 1.3 billion videos on its service tagged as made with AI. In total, more than 100 million pieces of content are added to the service every day, making AI content a relatively small portion of its overall inventory.
How to Adjust Settings
Users will be in a position to reduce or increase the level of AI-generated videos they view by using the content preference feature in the platform and selecting the AI content topic. Further subjects that can already be controlled under the setting include politics, fashion, cosmetics, and movement.
AI Disclosure Rules
Its guidelines require creators to label convincing artificially created content, and it forbids harmful deepfakes of public figures or critical incidents. Any realistic AI-generated clip that is not labeled can be deleted under its user guidelines.
Additionally, the app will now apply an AI-generated tag to content created with its built-in AI features, or identified by an cross-platform project for identifying artificial media. This step is designed to deter users from attempting to evade the tagging system.
Responsible AI Funding
TikTok is also establishing a two million dollar educational fund for experts and organizations to produce educational content about ethical AI use. This program will assist non-profit groups focused on teaching computer science.
Content Safety Approach
The platform has defended its moderation strategy, during discussion over plans to make redundant hundreds of content moderators in the UK. It is expected to reduce 439 jobs in its user protection division in its British office, with labor groups and online safety experts raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would remain essential, but automated tools can protect employees by removing the most graphic content prior to it is viewed by staff. The platform announced a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to maintain a secure environment,” the official commented. “We’ll have humans as part of that process, but we also think it’s highly necessary to limit contact with dangerous material as swiftly, which is where a significant AI assistance is making a difference work at speed.”
